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The first rule of dressing for winter is simple: thou shalt layer.

Layering, especially with hardworking pieces like merino wool clothing, is the most efficient way to keep warm, as the layers create pockets of warm air for extra insulation.

There’s good reason why merino wool clothing is the essential garment of choice for the everyday go-getting, stylish yummy-mummy and well-seasoned traveller. Indeed, there have been those who have claimed merino wool garments to be the best clothes for international travel. Merino wool is making headlines and has certainly made us want to share more about its amazing benefits and what it has to offer.

Don’t be deceived when travelling to Williams in Western Australia (approximately 160km south-southeast from the state’s capital, Perth) by the seemingly ‘ordinary farming country’ you see along the way.