Blog

The first rule of dressing for winter is simple: thou shalt layer.

There’s good reason why merino wool clothing is the essential garment of choice for the everyday go-getting, stylish yummy-mummy and well-seasoned traveller.

Don’t be deceived when travelling to Williams in Western Australia (approximately 160km south-southeast from the state’s capital, Perth) by the seemingly ‘ordinary farming country’ you see along the way.

Choosing merino wool may well be the smartest choice you’ll make this summer season, and yes, you did just hear us say wool. You may be surprised to learn about the miraculous benefits of merino wool clothing that go beyond your winter wardrobe. It certainly is the most sensible choice to make this summer.

We have put together a list detailing why we love Australian Merino wool and by the time you're finished reading, we think you will love it just as much as we do! It’s the perfect time to start thinking about investment pieces to keep yourself warm and cosy. Australian Merino wool is a premium fibre that’s perfect for all year round but especially suited to keeping you warm in the winter time.

At Merino & Co we utilise state of the art Wholegarment® knitting machines to produce luxurious natural fibre knitwear garments and homewares made of AWN wool or blends of their wool together with other natural fibres.

Kangaroo Island in South Australia was our first 'regionally' branded DNA program. Around 20 woolgrowers, who were also members of the Kangaroo Island Wool group, joined AWN and DNA.  By visiting the island, getting to know the growers and the environment in which they grow their wool we discovered the real reason why their wool was so special.